Including Real Estate Postcards In Your Overall Marketing Strategy ...

Being a realtor is not easy, with fierce competition and trying to find ways to set yourself apart from the rest every single day. There is good news, however. Using real estate postcards that are part of your overall marketing campaign can help you achieve your goals and become the successful realtor you?ve always dreamed of being.

Many realtors use the just sold and just listed cards and send them around the area of their listings. However, there are more effective cards that you can use that will not only generate interest, but help build your reputation as the neighbourhood expert in real estate.

There are many possibilities to creating a postcard based marketing campaign. First, choose an area of between 300 and 500 homes where you?ll send the mailings every month. Make sure it is a high turnover area with average, steady sales prices; nothing too high end or low end. If your budget allows, you can even choose more than one farm area.

Then, choose the type of postcards you are going to mail out. It is crucial to mail something that the homeowners are going to want to keep. Inspirational messages, do it yourself tips or recipes are all great ideas. Your cards will end up on their refrigerator instead of their garbage bin.

At the very least, you should mail out your cards once a month via the postal service. Get into the habit of mailing out on a regular basis. This creates consistency in your marketing and the homeowners will come to look forward to getting their new recipe or their new homeowner tips.

With consistent mailings you can expect to see results in six to twelve months. It takes that long to build your brand and reputation regardless of your marketing strategy. If you want results faster, then incorporate follow up phone calls or door knocking into your overall marketing plan.

It works like this: mail out your postcards at the beginning of the month. Then, either call the homeowners (check the do not call list) or knock on their door to follow up with them. This lets them know you are a real person and you can establish trust and professionalism. This may sound outdated or old-fashioned, but it still works. Many realtors are so busy trying to get online leads that they don?t realize the value of actually talking to people anymore.

Becoming successful in the real estate business takes a healthy dose of persistence, patience and determination. When your marketing strategy includes real estate postcards you can be assured that you are rising above your competition. You will establish yourself as the industry expert when you consistently follow up. Homeowners will call you first when they want to sell their home because they have already met you and you?ve resonated with them. They feel comfortable with you and know that you are not just another name or face. You will eventually find that you are so busy you?ll need to hire some help.

Tori is a real estate professional who specializes in direct mail for real estate.

Tagged as: business, commercial property, estate postcards, finance, marketing, postcards, real estate, real estate postcards

Source: http://www.themoneynewspaper.com/including-real-estate-postcards-in-your-overall-marketing-strategy.html?utm_source=rss&utm_medium=rss&utm_campaign=including-real-estate-postcards-in-your-overall-marketing-strategy

harley davidson amanda bynes lily allen spyware doctor last friday night bermuda triangle judy moody and the not bummer summer